TVS Srichakra Limited has entered into an Assignment and Assumption Agreement with Super Grip Corporation and Bristol Motor Speedway, LLC. The company will assume rights and obligations under sponsorship and licensing agreements through December 2028. This strategic move aims to enhance global brand visibility and market reach.
TVS Srichakra Limited has assumed sponsorship and suite license agreements from its US subsidiary with Bristol Motor Speedway, LLC. The company will pay USD 1,033,250 (₹9.51 Crore) in tranches through December 2028. This strategic partnership aims to enhance global brand visibility and reach in international markets.