Orient Tradelink Limited acquired exclusive 3-year marketing and commercial rights for the Para Cricket League from Radiant Sports Management. The acquisition, funded via internal accruals, marks a diversification into the global sports IP ecosystem. The league is scheduled for July–August 2026, with matches telecast on the PO Channel to enhance brand visibility.
Orient Tradelink Ltd acquired exclusive global rights for the spiritual film 'Children of God' for ₹4 Crore from Aum Sportainment Pvt Ltd. The acquisition includes marketing, distribution, and merchandising rights. The film is slated for a June 2026 release and is expected to significantly enhance revenues over the next 12-18 months.